The Coach's Fatal Error? Taking On The Executives and an Unassailable Leadership Tier

Turns out the manager endured defeat by lower-league opposition. Survive losing a crucial European final versus a particularly poor Tottenham teams in living memory. He withstood losing at home to West Ham and Wolves, finishing 15th, his rigid approach, squandering the team's most promising academy products, the 32% win rate, calling the squad the worst in Manchester United history. But there was one adversary against whom the Portuguese coach was not permitted to dance. You come at Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous Premiership right-back in Blackburn’s championship 1994-95 season, Amorim took on the executive and seems to have missed. Even the most distracted of readers can see the paradoxical situation: a manager who often railed his squad for failing in one-on-one duels succumbing when confronted by the intense pressure and animal charisma of one of the Premier League’s most feared football executives.

In truth, this whole bruising episode seems to paint the director in a different perspective. It may have been easy, given his brief stint of experience at Southampton, to regard him as little more than a drudge within the club's structure: a man who owed his position as much to his friendship with his former boss a fellow executive rather than any demonstrable skill. How mistaken we all were. By masterfully outsmarting United’s feted manager, as he outmanoeuvred the hapless a previous executive earlier, he has proved himself to be among football's strategic masterminds: a strategic mind that United’s mid-table rivals are now justifiably concerned.

The Tactical Conflict Over Formation & Philosophy

For example, it was the director , after having been part of the hierarchy that appointed the 3-4-3 fundamentalist the coach in the first place, played a key role in trying to persuade Amorim to abandon his favored 3-4-3. Unsurprisingly, these pleas were resisted. However, these judgements hold greater authority when issued from the mouth with the unimpeachable soccer background he possesses, a veteran of international appearances and a contributor to a title-winning side from 31 years ago.

Maybe eventually he might agree to explain his thought processes to the rest of us. Perhaps at some point he might be asked why Amorim is walking away with a full payout, with no penalty clause activated. But Jason Wilcox speaks rarely in public, and with very good reason. The true intellectuals of this sport – individuals such as him – function at a level beyond our own mundane comprehension. If he ever did speak, probably we would perceive is a series of ultrasonic blips and complex calculations. Desiring an explanation is not quite the same as being ready to comprehend it.

The INEOS chief allegedly proposed playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo at right wing-back. Photograph: Getty Images

An Supreme Power In Command

But of course, in training our focus on the sporting director we overlook the real power behind the modern United throne. Jason Wilcox is, after all, merely executing the commands of his superior the billionaire owner, who in private has made very clear his preference for a four-man defense. According to reports, the owner has also suggested deploying the forward as a right wing-back. The owner is eager for the club to adopt analytics and analytics. According to ESPN, in an executive meeting early in his investment, he declared that the team's approach to football “will be determined by this group”.

Ultimately, Sir Jim is an expert in this technical football matters, leveraging his background in industry and yachting. Most importantly he remains immensely wealthy, and as we all know, the wealthy are the best of us: more perceptive, sagacious, more tactically astute, simply better. Whom else could one trust to oversee a strategic plan of cost-cutting, the building of a new stadium that appears similar to someone’s leftover knitting, the acquisition of Benjamin Sesko?

The Modern Soccer Order: Directors Above Managers

This is a trend that is becoming prevalent at the elite levels of the game. Historically, clubs foolishly entrusted major sporting choices to low-level employees like managers, scouts – players themselves. Perhaps it was once possible for an up-and-coming, innovative manager with ideas and energy to go into a club and see their vision supported to fruition. Yet how many companies have such individuals established? What number of large-scale layoffs have they overseen? Far preferable to invest the real power where it belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to decide the strategy by the directors and appoint a coach who will adapt their offering accordingly. If managers were once chefs, they are now more like delivery personnel: not really creating the food, yet finally accountable should it be delivered poorly or fails of the box.

Nowadays, their job has become less about defining the vision and more about selling it: the receptionist of the operation, the visible figurehead for a club they can do little to influence. A coach at Chelsea leads a team of literal children into the Champions League and secures domestic cups, and effectively is dismissed for speaking out. A manager at Celtic sees his standing damaged whereas those individuals who appointed him live to blunder another day.

The Neoliberal Game: Responsibility for the Few

And possibly on some microcosmic level this is simply corporate governance at work: the elevation of a privileged elite who are infallible, whose decisions remain sacrosanct, whose errors can always be sacked away without justification. Hire the system coach and then dismiss them for playing excessively 3-4-3. Bring in the process guy and later discard him for requiring too long. And most importantly show gratitude; for the incremental season ticket price rises, for the latest player acquisitions, for the reality that the adults – however well qualified – remain in control.

Aaron Garrett
Aaron Garrett

A tech enthusiast and business strategist with over a decade of experience in digital innovation and startup consulting.